2018 was a year of big moves; from California to Regina, Saskatchewan in Canada, and then in the last week of the year, another move to Winnipeg, Manitoba. Moving homes is always an ordeal, but to move from one country to another, followed immediately by an unplanned (but much-welcomed) move to yet another city has been challenging to say the least.
My photography has continued throughout these many transitions, with the joy of learning a new camera (the Fuji x100F) and some incredibly photogenic travels to Barbados and Italy. There have also been priceless pockets of time filled by addressing organizational tasks on the administrative side of my photography business, which has set the stage for some big next steps.
2018 was an excellent opportunity for reflection; what do I want to ultimately accomplish with my photographs? Into which kind of photography would I most like to invest my time and energy? Starting from scratch in a new city, what are the obstacles and what will be the advantages?
After two decades of dabbling here and there, with some success in wedding photography, portraiture, and commercial work, my heart has led me back to where it all began; photography as a means of artistic expression and personal exploration. For photographers, it is often said that being a generalist can be a disadvantage. For years I have held onto the notion that I’d rather demonstrate my versatility and flexibility behind the camera, and I have been hesitant to commit to a niche or specialty. 2019 offers an opportunity for a fresh start as I realize (and accept) that perhaps the greatest opportunities will be found by focusing on the kind of imagery that I love the most.
Fine art photography, like most creative pursuits these days, is an incredibly difficult market to crack with ever-diminishing returns. It is a joy to share my photos here on the blog, with stories and behind-the-scenes details that can enrich the visual experience. On Instagram I focus on highlighting recent work alongside photographs from my archives, mixing artistic efforts with my particular flavour of travel photography and personal snapshots. On Facebook I offer a variety of content, and on Flickr I highlight my favourite and most powerful images. Sharing art so freely and widely is a wonderful aspect of our modern, tech-driven world, but by that same token, it has become more difficult in a crowded social media landscape to reach the audience that might purchase a print or two, thus helping to pay my bills and fund future photographic efforts. To that end, I have one simple wish for 2019…
If you like my work, please let me know! Feedback helps me to better understand what resonates and what could be improved, while comments and ‘likes’ can contribute to my reaching an even wider audience. If you love my work, please consider sharing some of it with others who might find it interesting. My greatest challenge is finding an audience, and I know firsthand that word-of-mouth is the best advertising there is.
I am still learning to embrace the idea of being an artist, and for those of you who are creatives on a similar path, I want to share my greatest insight of 2018: we all need advocates and supporters, in some ways even more than we need paying clients. This is not news, and is common modern-marketing knowledge, but as I have refined my workflows and invested in the foundation of my creative endeavours, I have become acutely aware that I too need the help of others in getting my work seen.
As we continue into 2019, I hope you’ll join me on any of the social media platforms you enjoy using. I have listed all of my accounts below; I promise never to spam your feed and I have no plans to embark on a sales-heavy promotional approach.
My creativity is driven by the desire to share the moments and details that I find to be particularly beautiful, bringing an extra bit of wonder and joy to others. My hope for 2019 is to continue building on the gradual momentum of 2018, find a sense of community and connection, and focus my energy on heartfelt work that enriches through both process and finished piece.
Ultimately, it will always be art for art’s sake, and for that experience I am forever grateful; thank you for letting me share it with you!
- photoapk on Instagram
- Allison Kendall / APK Photography on Flickr
- Allison Kendall / APK Photography on Pinterest